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  · The DMA Team ·

DMA's whole approach is about listening to our clients, striving to understand what they need and delivering that in the way the client wants. We can only do that as well as we do because we have a hand picked team who are all committed to this ethos and are uniquely talented in their area.

Our team is comprised of coaches, consultants, mentors and specialists who have a niche expertise. At the moment, we have 26 on the team in 3 continents and 10 countries.


· Elizabeth Ferguson, MCC ·

Elizabeth FergusonElizabeth founded DMA in 1997 after a 15 year fast track career in the world of financial services. Having trained as a professional coach she was the first European to be awarded the ICF's Professional Certified Coach designation, and became a Master Certified Coach (at the time one of only 3 in Europe) 18 months later. She has undertaken over 400 hours of coach specific training, including a post graduate diploma in Ontological Coaching, and has delivered 4000 hours of coaching.

A past president of the ICF in the UK, Elizabeth's passion around standards in the coaching profession has led her to be Chair of the ICF International Credentialing Committee which is responsible for setting the standards for coaching around the world. She is also a trained assessor for the professional exam panel. Elizabeth and her team have trained and mentored over 1000 coaches world-wide and she is a recognised leader in her field.

Our coaches are all trained and independently qualified through the International Coach Federation (ICF). This means they have all undertaken at least 125 hours of coach specific training, delivered a minimum of 750 hours of coaching, and have successfully completed rigorous written and oral exams. Every 3 years the ICF requires them to reapply for their qualification. We believe it is important for our coaches to speak our clients' 'language' and so they all have business backgrounds at senior levels in major organisations.

Our consultants all have business backgrounds and experience which they draw on. Because we do business through conversation, our consultants will not just sweep in and tell you what to do. They will spend time getting to know you and your business and help you create solutions that will work in your environment. They are used to weaving together what they have seen work before with innovative new solutions which are right for you.

Our mentors have been senior executives themselves and are well able to quickly relate to the issues their mentees bring to the table. All our mentors are fully trained and supervised, and most importantly know the difference between mentoring and coaching. By knowing their limitations they do not stray into areas for which they are not trained, but will instead hand off to one of our coaches if necessary.

Our specialists include licensed assessors, BPS level A and level B's and organisational development specialists. If we identify that a particular specialist might add extra value we will suggest it. Often we find organisations have plenty of data already at their fingertips and we would much rather work with what you already have than create yet more.

Last but by no means least, the team in the office who make everything run like clockwork. They delight in giving you a warm welcome and making things as easy as possible. They are professionals in their own right and it shows; there is not a single client who hasn't commented on how warm, friendly and efficient they always are.


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