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We take our professionalism very seriously; our ethical standards, to which all our people subscribe, are directly aligned to those of the International Coach Federation.

DMA Statement of Coaching Standards and Ethics
  • We will, at the beginning of each coaching relationship, ensure that our coaching clients understand the terms of the coaching agreement between us.

  • We will not claim or imply outcomes that we cannot guarantee.

  • We will respect the confidentiality of our client's information, except as otherwise authorised by my client, or as required by law.

  • We will be alert to noticing when a client is no longer benefiting from our coaching relationship and thus would be better served by another coach or by another resource and, at that time, we will encourage our clients to make that change.

  • We will avoid conflicts between our interests and the interests of our clients.

  • Whenever the potential for a conflict of interest arises, we will, on a timely basis, discuss the conflict with our client to reach an informed agreement with our client on how to deal with it in whatever way best serves our client.

  • We will not give our clients or any prospective clients information or advice we know to be confidential, misleading or beyond our competence.

  • We will acknowledge the work and contributions of others; we will respect copyrights, trademarks and intellectual property rights and will comply with applicable laws and our agreements concerning these rights.

  • All of our coaches will coach in a manner compatible with the ICF Definition of Coaching.

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